[F1 Shirt] Marketing Mix

Marketing Mix Experiential Marketing Social Media Word of Mouth Out of Home (OOH) Advertising Public Relations SEO - Search Engine Optimization Events Thought Leadership Guerrilla Marketing Strategic Alliances Emails SEM - SEARCH ENGINE MARKETING Definition: Paid online exposure primarily through keywords. A very strategic approach that must be constantly monitored based on changing objectives, budget and timeline. Expectations: Higher rankings on search engines, better visibility, but not sustainable since the moment the budget evaporates, the ranking on search engines is dramatically reduced. Examples: Keywords, paid online advertising to drive leads to website. Frequency: An ongoing effort as budget allows. Not cheap, but it could be effective over a short amount of time. COST EFFECTIVENESS

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Posted By Blogger to F1 Shirt on 5/23/2017 12:12:00 pm